Custom interactive instruments
Bespoke instruments and show systems designed for live, audience-driven experiences at scale — sensors, triggers, lasers, light beams and water-based interfaces.
Immersive experience
Sama Sama Live
A show composed every night by its audience
Sama Sama Live was a large-scale interactive music experience in Madrid (2014-2015), created in collaboration with Cirque du Soleil. It brings together live performance, sound and video art, dance, and custom-built interactive instruments — and each night, thousands of participants compose the show themselves.
Visitors shape the music through sensors, triggers, lasers, light beams, water and other bespoke interfaces. Every event becomes a one-of-a-kind composition made by the audience inside the room.
DNA Studio's technical director Amit Segall served as Head of R&D, leading the development of the interactive instruments, building custom sync solutions for the show systems, and running live technical operations throughout the Madrid run.
20,000 m² of live experience.
2,000 participants per show.
60+ synced computers, hundreds of speakers and visuals.
Keeping the room in sync
Custom solutions for keeping dozens of computers, hundreds of speakers, lights and visuals working as one coordinated system across a 20,000 m² floor.
Running it live, night after night
Owning technical operations through the Madrid run, where the same systems had to perform repeatedly in front of paying audiences without missing a beat.
Delivering inside a larger production
Working alongside creative, production and operations teams in a Cirque-scale environment, across long timelines and shifting technical scope.